Editorial Layout Design to understand the content style and structure of Kinfolk Magazine
New Jersey is referred to as the Armpit of America, while that is correct in its own respect the Garden State is not something to be overlooked in terms of food and fun. Jersey really has it all: proximity to two major Metropolitan areas, malls within ten minute drives of each other, beaches and mountains within an hour drive of each other, overcrowded suburbs, rural farmlands, the Pine Barrens (we don’t talk about that), and most importantly restaurants and places to go that locals love and cherish.
Jersey Magazine is a monthly magazine targeted towards millenials who love to splurge on Friday nights out and Sunday brunch, and to travel during the middle of the week which makes you question whether they’re employed or not. Each issue features different restaurants located throughout the Garden State, places to go visit to get the perfect Instagram photo, and interviews by bloggers and influencers who call NJ home.
The Jersey Magazine logo is inspired by the simplicity and elegance of the branding of many trendy restaurants in New York and LA. Millenials flock to those places and would thus inspire them to visit New Jersey. The cursive “Jersey” is a subtle reference to the logo of D’Jai’s club in Belmar. Although I have never been to the club specifically, Belmar is a frequent destination of mine in the summer. The “Magazine” text is Gotham Bold. Gotham is a very rounded typeface and New Jersey is well-rounded in what you can do in the state.